Social Media Marketing for Terry’s Rugs
Terry’s Rugs is a charming local rug shop in Ottawa offering handmade and machine-made area rugs, rug cleaning services, and expert rug repair. The shop is a true hidden gem — a place where quality rugs, great prices, and warm, personalized service come together to create a wonderful customer experience. My ongoing social media marketing work helps Terry and his family showcase their beautiful products and reach more customers throughout the Ottawa-Gatineau region.
The Challenge
When we first connected, Terry’s Rugs had an established reputation built on years of word-of-mouth, but their online presence wasn’t generating as many new leads as it could. The shop’s social media pages were set up but hadn’t been posted to in years.
My goal was to elevate their content, highlight the beauty and value of their rugs, and build a more engaged online community — while keeping Terry’s friendly and quirky voice front and centre.
The Work
Our social media marketing partnership has included:
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Developing a monthly content calendar tailored to seasonal buying patterns, sale events, and local interests
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Creating social media posts optimized for Facebook and Instagram
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Writing captions that reflect the shop’s personality and educate customers about rug care and buying tips
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Producing photo and video content, including reels and carousel posts, to better showcase the shop’s offerings
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Launching promotional campaigns such as the Spring Cleaning Sale and Summer Handmade Rugs Sale, supported by matching email marketing campaigns
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Highlighting customer testimonials and building trust with potential buyers
The Outcome
Working with Terry on social media marketing has been a fantastic experience. His passion for rugs and dedication to his customers is evident in everything he does, and that shines through in the content we’ve created together.
Through consistent posting and engaging storytelling, Terry’s Rugs has:
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Increased engagement on Facebook and Instagram
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Grown their follower base with local customers
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Driven more in-store visits through promotional campaigns and behind-the-scenes content
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Improved customer trust and connection through authentic testimonials
Our work continues to evolve with each season — helping Terry’s Rugs stay top-of-mind with Ottawa-Gatineau homeowners looking for quality area rugs and trusted local service.
The Outcome
Working with Terry on social media marketing has been a fantastic experience. His passion for rugs and dedication to his customers is evident in everything he does, and that shines through in the content we’ve created together.
Through consistent posting and engaging storytelling, Terry’s Rugs has:
-
Increased engagement on Facebook and Instagram
-
Grown their follower base with local customers
-
Driven more in-store visits through promotional campaigns and behind-the-scenes content
-
Improved customer trust and connection through authentic testimonials
Our work continues to evolve with each season — helping Terry’s Rugs stay top-of-mind with Ottawa-Gatineau homeowners looking for quality area rugs and trusted local service.
“Laura is a pleasure to work with. She is creative, communicative and a skilled web designer. I appreciated her professional and helpful approach. I highly recommend her for any web design, development or maintenance project.”
– Cindy Goldberg, Director and Producer of the Beat Keeper’s films