L's Marketing Toolkit
We get asked all the time: What should I use for creating content? Or scheduling it? Or email marketing?
The right tools make all the difference, and they don’t have to cost your entire marketing budget. There are a handful of free tools that we can confidently champion across the board for any small business. We’re more than happy to share all of them with you for free.
CUSTOMER RELATIONSHIP MANAGEMENT
HubSpot
This CRM platform has all the software, integrations, and resources you need to streamline your business marketing operations. Our favourite way to use HubSpot is for tracking and nurturing clients.
IDEA GENERATION
Answer The Public
This free tool pulls data fresh from Google so you know exactly what people are searching involving the keywords related to your business. We love Answer The Public for inspiring blog post topics.
ChatGPT
ChatGPT supercharges your content creation process by being a valuable resource to get information and inspiration. You can also ask it to modify answers to your needs in every “chat”.
CONTENT CREATION
Canva
We love Canva because it helps anyone design faster with time-saving content creation tools. Plus, all the core elements are free to use. We use Canva to create all of our social media graphics!
Headline Studio
Headline Studio by CoSchedule dissects your blog title and gives you actionable suggestions, resources, and inspiration to make your headline drive maximum traffic, engagement, and SEO rankings.
Hemingway App
Hemingway App not only improves your writing by highlighting lengthy, complex sentences and common errors but also tells you the grade level of your writing and the reading time.
EMAIL MARKETING
Mailchimp
Mailchimp is a popular software that allows you to easily create email campaigns and learn more about your customers. It also integrates with a lot of other marketing tools.
CONTENT SCHEDULING
Meta Business Suite
Perfect for scheduling on Facebook and Instagram, Meta Business Suite is a free, one-stop shop where you can manage all your marketing and advertising activities on these two core platforms.
Metricool
The “Swiss army knife of social media”, this scheduling tool works with Instagram, Facebook, Pinterest, TikTok, Twitter, Google Business Profile, YouTube, Twitch, Google Ads, Facebook Ads, and Tiktok Ads.
CONTENT ENGAGEMENT
ManyChat
ManyChat is a robust platform for automating and managing customer interactions through chatbots, allowing you to efficiently engage with your audience on social media.
MEASUREMENT
Google Analytics
Google Analytics helps you understand your audience, track your marketing efforts, optimize your website, and make data-driven decisions. While there is a learning curve, there are tons of free training resources.