Social Media Marketing for Stonefields Estate
Stonefields Estate is a historic wedding venue in Carleton Place, Ontario, known for its timeless French country charm, exquisite service, and stunning natural setting. With a dedicated in-house team and a full calendar of weddings, events, and styled shoots, they needed a way to stay consistent and strategic across social media — without adding more to their already full plates.
That’s where my “Do It With You” social media support came in.
The Challenge
The team at Stonefields already had the foundation: a strong brand voice, beautiful photography, and a highly engaged audience. But with so many moving parts — from real weddings and Dinner Club events to restoration projects and wedding trend features — it was difficult to manage social media with limited time and resources.
They weren’t looking to fully outsource their content. Instead, they needed a partner who could help them stay on track, keep things organized, and bring fresh ideas to the table — all while working within their existing systems and capacity.
The Work
My work with Stonefields is a true Do It With You system. Instead of managing their accounts for them, I act as a strategic guide, creative collaborator, and organizational support.
Here’s how I support the team:
Developing seasonal content calendars aligned with wedding seasonality and venue happenings
Recommending content pillars to help guide a balanced mix of storytelling, education, and promotion
Writing social media captions that reflect their warm, elegant tone
Sharing timely trend ideas that inspire new content
Organizing their extensive photo and video libraries so content is easy to find and repurpose
Helping the team prioritize what to post — from styled shoots and vendor spotlights to real weddings and Dinner Club events
Visiting the estate in person to film original video content for Reels and behind-the-scenes storytelling
Offering ongoing structure, accountability, and clarity so the team stays consistent, even during the busiest seasons
The Outcome
By creating a repeatable system and working collaboratively, I’ve helped Stonefields:
Maintain a consistent presence on social media, even in peak wedding season
Build stronger content themes and storytelling that reflect their brand values
Showcase their best content more strategically — and with less overwhelm
Create more video content using original on-site footage for Reels
Stay organized and proactive with content planning
Bring more intention and ease to their marketing process
This “Do It With You” approach empowers the team to stay in control of their content — with the added clarity, confidence, and creativity that comes from having a trusted partner in their corner.
The Outcome
By creating a repeatable system and working collaboratively, I’ve helped Stonefields:
Maintain a consistent presence on social media, even in peak wedding season
Build stronger content themes and storytelling that reflect their brand values
Showcase their best content more strategically — and with less overwhelm
Create more video content using original on-site footage for Reels
Stay organized and proactive with content planning
Bring more intention and ease to their marketing process
This “Do It With You” approach empowers the team to stay in control of their content — with the added clarity, confidence, and creativity that comes from having a trusted partner in their corner.
“Working with Laura has been such a game changer for us! She put together a super helpful year-long calendar with post ideas for every month which we meet to review together. She’s organized everything into categories like leads, inspiration, and info so we know our posts always have a purpose. She’s easy to meet with over Zoom and walks us through the plan so we always feel caught up (even when we’re busy).
Laura has made keeping up with social media so much easier and enjoyable. She can create posts and graphics for us, or let us handle them if we have time, which is the perfect balance. Social media used to feel like an afterthought, but now it feels manageable and fun. Highly recommend!”
– Stephanie Brown-Malenfant and Steve Malenfant, Co-Owners of Stonefields Estate