Refreshing Elemental Imagery's Logo
When Callum launched Elemental Imagery, he had the gear, the skills, and the creative eye—but he was just getting started on building an online presence. He reached out to me for help refining his visual identity and setting a stronger foundation for his digital marketing.
The Challenge
Callum’s original logo was simple and professional, but it didn’t stand out or tell a story. He needed something clean, memorable, and meaningful that would still feel professional enough to appeal to real estate teams, production companies, and commercial clients.
The Process
I knew he wanted to lean into the symbolism behind “Elemental Imagery.” I created a mark that used:
A circular lens shape to represent his drone camera
Four distinct colour blocks to represent the elements of air, earth, fire, and water
A serif font (Quattrocento) to maintain elegance
A modern sans-serif (Lato) to balance it out
The result is a clean, modern, and story-driven identity that still looks sharp and professional.
The Outcome
Working with Callum on this project was such a fun collaboration—he brought a clear passion for what he’s building and trusted me to bring that vision to life visually.
The new Elemental Imagery logo gives him a confident, consistent brand to build around, both online and in print. It’s one more step toward growing a business that’s grounded in storytelling, nature, and breathtaking visuals from both land and sky.
The Outcome
Working with Callum on this project was such a fun collaboration—he brought a clear passion for what he’s building and trusted me to bring that vision to life visually.
The new Elemental Imagery logo gives him a confident, consistent brand to build around, both online and in print. It’s one more step toward growing a business that’s grounded in storytelling, nature, and breathtaking visuals from both land and sky.