Crafting Coherent Solutions' Content
Coherent Solutions’ social media strategy aims to position them as a thought leader in event management and to spread awareness of their services. The clean and minimal design reflects their simple yet systemic approach to planning events.
The Challenge
Julie and her team at Coherent Solutions had recently undergone a rebranding and invested in a new website. While experts in what they do, Coherent Solutions still had work to do to carve out their space in the event management industry.
The Opportunity
Julie wanted to increase brand awareness and the market position of Coherent Solutions in the event and conference management industry as well as showcase their expertise and value proposition through informative and promotional content. Social media was the best space to accomplish these goals, generate leads, and drive website traffic.
The Outcome
Working with Julie allowed us to craft the perfect sustainable social media strategy for Coherent Solutions. The main focus was to create a company LinkedIn page to build relationships, establish thought leadership, and post open positions in the company.
Another key part of the strategy was to create a blog on their new website to share industry insights, improve SEO, and inspire social media content.
Growing more and more every month, Coherent Solutions’ new LinkedIn company page has garnered attention and given Julie a proper platform to carve out her space in the event and conference management industry.
The Outcome
Working with Terry during the website redesign process was incredibly engaging and spoke to his passion for helping his customers find the perfect rugs and helping them last in beauty.
Terry’s active involvement was pivotal in shaping not only an aesthetically pleasing and functional website but also one that properly represented his charming family business.
Growing more and more every month, Coherent Solutions’ new LinkedIn company page has garnered attention and given Julie a proper platform to carve out her space in the event and conference management industry.
“L’s Digital Solutions, led by Laura, has been instrumental in supporting our company’s social media marketing efforts, both for our brand and our events. Laura’s structured approach allows me to focus on content and strategy while she handles the technical aspects seamlessly. Her clear communication and innovative ideas ensure our campaigns stay on track and engage our audience. Working with Laura has been a pleasure due to her flexibility and collaborative nature. Overall, highly recommended for efficient and effective social media support.”
– Julie Begbie, Owner of Coherent Solutions