Redesigning Terry's Rugs' Website
Terry’s Rugs’ website redesign reflects the high quality of their products and services, while still maintaining the local charm of their shop. The sleek, new online store aims to garner trust and reach more customers in the Ottawa-Gatineau area.
The Challenge
Loved by locals, Terry’s Rugs’ online presence was a bit of a mixed bag. While their Google Reviews were overflowing with praise, the Terry’s Rugs website had an outdated design and was missing key functionalities.
The Opportunity
To improve the shopping experience, Terry wanted to give his customers the ability to not only browse his rug inventory online but to also buy online and have the rugs delivered to their home. This was also a necessary step to compete with other local rug retailers.
The Outcome
Working with Terry during the website redesign process was incredibly engaging and spoke to his passion for his customers, marketing, and of course, quality rugs and caring for them.
Terry’s active involvement was pivotal in shaping not only an aesthetically pleasing and functional website but also one that properly represented his charming family business.
The new Terry’s Rugs website was revamped to showcase a cleaner, more user-friendly layout that better highlights their extensive rug collection and expert services. Messaging was refined to emphasize Terry’s Rugs’ unique selling points, such as their free rug trial program, bilingual service, and affordable prices.
The Outcome
Working with Terry during the website redesign process was incredibly engaging and spoke to his passion for helping his customers find the perfect rugs and helping them last in beauty.
Terry’s active involvement was pivotal in shaping not only an aesthetically pleasing and functional website but also one that properly represented his charming family business.
The new Terry’s Rugs website was revamped to showcase a cleaner, more user-friendly layout that better highlights their extensive rug collection and expert services. Messaging was refined to emphasize Terry’s Rugs’ unique selling points, such as their free rug trial program, bilingual service, and affordable prices.
“Laura from L’s Digital Solutions has been an invaluable asset to our team at Terry’s Rugs. Her profound knowledge and meticulous care in website development and marketing strategies have significantly elevated our online presence. Laura’s innovative approach and attention to detail have not only enhanced our website but also boosted our marketing efforts, leading to increased visibility and engagement with our customers. Her commitment to understanding our brand and tailoring solutions to meet our specific needs have truly set her apart. Laura’s professionalism, creativity, and genuine passion for her work make her an indispensable partner for any business looking to excel in the digital realm.”
– Terry Lopes, Owner of Terry’s Rugs